The big news for the devs last week was that if your app was called “Dunkin”, and your keyword was “Donuts”, you stopped appearing for a search phrase “Dunkin Donuts” in the App Store Search.
For example, our app, “Love Letter Writer”, had “advice” in the keywords and the Apple’s search didn’t show it in the results.
Until today (Friday, 29th June)
We just checked, and this rule is no longer valid. “Instagram Camera” shows up “Instagram” again, and “Writing Advice” shows up our “Love Letter Writer” again. So do othersearches that we’ve tested.