Switching to the new design

While the new design was accessible for quite a while now, we didn’t want to switch into it until it was well tested.

Well, now it is. If you encounter problems, please e-mail support (support@appcodes.com). The old design is still available here.

By the way, yes – we’re in touch with what’s happening with iOS8. We’ll keep you posted and the system updated. There are new ways for app optimisation within the new iOS, but SEO itself hasn’t changed much really.

Coaching Friday!

We just set aside some time with the AppCodes founder, Tomasz Kolinko for one on one Skype coaching.

If you’d like to ask some questions about AppCodes, or App Store Optimization/Marketing in general, please log into AppCodes, and book a slot.

We’re tracking press mentions now.

It’s been rough three months, as we worked in secrecy on a brand new feature… From now on you’ll see blog/press mentions of iOS apps along the search results.app-mentions

 

I hope this will help you to bootstrap the PR efforts by finding out who wrote about your competitors and in what context.

As for some stats – we’ve got around 500 thousand pages with app links in our database, and that is after filtering out all the spam and app store clones. The database is still being migrated from another server right now, so we may provide incomplete results during the next 24 hours.

From other news, we decided to launch a spinoff product, called App Mention Alerts, which contains the same database, but also e-mail alerts about new articles, and a tracking of article previews. With the price of $24.95 it’s a bit more expensive than AppCodes, but it’s still much cheaper than other/generic tools for PR out there on the market.

iOS7 released

Apple just released the new iOS. We had an opportunity to play with the beta version, and it’s quite neat.

SEO/ASO-wise, not much changed. The search looks basically the same, and is located in the same place, but Genius was replaced by Apps Near Me. There is also a “Wish List” functionality – users can add apps they wish to one day download to a wish list. That’s it :)

We can’t publish photos due to an NDA, but hopefully this will be enough for all of you out there wondering :)

Software update

We dropped the dot from our name – now we’ll be just “AppCodes”! We’ll be switching the domain name to AppCodes.com today. For anyone curious – it cost us 2000USD to get  it, and we had to wait half a year before the seller got down from 5000USD proposed originally…

Along with this, we’re migrating our server to Python27 today, and upgrading the cookie handling modules. Those two things may cause the following, hard-to-notice-in-the-logs problems:
- login issues
- some weird artifacts like bumping you back to the dashboard
If you notice any of the above, please please please e-mail support@appcodes.com. We spent a considerable amount of time debugging the whole setup, but we may have missed something. And those errors are very hard to notice in the logs.

Finally, we’re considering switching to the new design, as seen below. What do you think about the color line? And what irritates you the most about the current one?

appcodes_redesign_1.1-1

And if you’re one of those guys yelling – “forget about design, where are the more important fixes”? Don’t worry, those are coming very soon.

Apple fiddling with algorithm 25 Oct – 29 Oct 2012

It seems that for the final week of October Apple was experimenting with a different algorithm in the U.S. App Store. Below you’ll see charts kindly provided by two of our users for two separate apps & two separate search queries.

We took a deeper look into a range of search queries during that period, and it seems that during the time quite a few apps lost their high ranks in the search.

Today, the results look more or less how they did before the search change, so no reason to worry/celebrate any more. If you updated your app last week, any position change was probably due to the algorithm modifications.

Category names no longer work in App Store search on the device

In the past there was no point in adding category names to your keyword lists, as Apple added them implicitly. If you had a game, you didn’t need to add “game” to the keywords to be found.

This no longer holds true:

(we checked a couple of apps)

An example – searching for “Chomp Reference” yields one result in iTunes, but zero results on the device.

“Free” still works when an app is free – “Chomp Free” finds chomp.

We’ll have to wait a couple of days to see whether this is temporary or not. But if this rule holds, it means that you should add your category name to the keywords.

Oh, and yes – on-device search provides results that are slightly different than iTunes results. If you want to check your app’s position in the store search, you need to do it on device, or using AppCod.es.

The iOS 6 update

New iOS6 AppStore differs from the previous version. It changes the way users browse apps and makes it easier for indie developers and small companies to position.

The most important changes are:

  • Users can share your app on Facebook, Tweet about it etc. right from the AppStore
  • Your app can be found in Genius – the AppStore recommendation system
  • While browsing – user see your app’s card which contains icon, title and first screenshot

You can check out our post on the subject on Gamezebo:
Why the new App Store is good for indie devs

There is also a nice writeup by Keith Steuart (@keefstuart) with emphasis on iPad and the top charts:
The new iOS6 App Store: developers react

More details about new optimization possibilities are below.